ADIDAS ORIGINALS
Global Design System & Campaign
New York,NY
August 2023
We gave the world an original, you gave us a thousand back. Born from sport and moving through culture adidas originals are products that stand the test of time and create history. This global campaign and rebrand is bringing adidas back home, as the original it always has been.
As a part of the campaign a design overhaul of the originals brand was done, spanning from a new overall graphic system, brand guidelines, film titles, OOH, print, digital and social were done by the design team comprised of myself & Shaung Wan.
This new system was rolled out over three phases starting at the end of August through to the middle of September.
Press:
Adage
LBB
BOF
Complex
Campaign
The Drum
Culted
Russh
Ads of the World
Creative Review
Marketing Dive
Highxtar
Sneaker Jagers
Fashion Network
The Industry Fashion
Marketing Interactive
Fashion Network
Arch
The Message
Creative Team:
Associate Creative Director: Celia Mortlock
Senior Art Director: Austin Haas
Group Creative Directors: Jeph Burton, Hunter Hampton
Creative Directors: Alfonso Ruiz & Zack Browne
Design Director: Shaung Wan
Designer: Isobel Connelly
Production Company: Love Song
Superstar Director: Daniel Wolfe
Gazelle Director: Will Dohrn
Samba Director: Justyna Obasi
Stills Photographer: Chadwick Tyler
Edit: Cut & Run
Sound: Barking Owl
Color: Company 3
Post & VFX: Mathematic
Global Design System & Campaign
New York,NY
August 2023
We gave the world an original, you gave us a thousand back. Born from sport and moving through culture adidas originals are products that stand the test of time and create history. This global campaign and rebrand is bringing adidas back home, as the original it always has been.
As a part of the campaign a design overhaul of the originals brand was done, spanning from a new overall graphic system, brand guidelines, film titles, OOH, print, digital and social were done by the design team comprised of myself & Shaung Wan.
This new system was rolled out over three phases starting at the end of August through to the middle of September.
Press:
Adage
LBB
BOF
Complex
Campaign
The Drum
Culted
Russh
Ads of the World
Creative Review
Marketing Dive
Highxtar
Sneaker Jagers
Fashion Network
The Industry Fashion
Marketing Interactive
Fashion Network
Arch
The Message
Creative Team:
Associate Creative Director: Celia Mortlock
Senior Art Director: Austin Haas
Group Creative Directors: Jeph Burton, Hunter Hampton
Creative Directors: Alfonso Ruiz & Zack Browne
Design Director: Shaung Wan
Designer: Isobel Connelly
Production Company: Love Song
Superstar Director: Daniel Wolfe
Gazelle Director: Will Dohrn
Samba Director: Justyna Obasi
Stills Photographer: Chadwick Tyler
Edit: Cut & Run
Sound: Barking Owl
Color: Company 3
Post & VFX: Mathematic
