COMFORT IS POWER
Midol Campaign
Comfort is power. We live in a society that has normalized discomfort. A society that tells us pushing through makes us more powerful.One that suggests we downplay the discomfort that menstruation brings every month.
Midol reminds remind people that reaching for comfort from menstrual symptoms actually makes us powerful, not weak.
Midol exists to show people that
Comfort is Power.
Brooklyn,NY
Design & art direction
2022
Midol Campaign
Comfort is power. We live in a society that has normalized discomfort. A society that tells us pushing through makes us more powerful.One that suggests we downplay the discomfort that menstruation brings every month.
Midol reminds remind people that reaching for comfort from menstrual symptoms actually makes us powerful, not weak.
Midol exists to show people that
Comfort is Power.
Brooklyn,NY
Design & art direction
2022
