JL MERCH FOR CANNES
Micro Merch Design System

Brooklyn, NY
June  2022

Merch & design system for JL’s time at Cannes. Taking elements from JL’s home base office that encapsulate moments of history and experience with a more modern twist. We do this typographically by using blackletter type as our base and finding ways to use the visual language of digitalize on top of the more traditional type style of blackletter typography.