REDZONE
Design System
Brooklyn, NY
March 2026
Pittsburgh is hosting the NFL Draft through April 26. And Heinz is noting that tradition by turning the 57 Draft into a brand promotion blanketing the city.
The citywide takeover spans more than 150 billboards from Pittsburgh International Airport spots near Acrisure Stadium, capped by a barge presence where Pittsburgh’s three rivers — the Ohio, Allegheny and Monongahela — meet.
AdvertisingAgency: Wieden+Kennedy NY
NY Chief Creative Officer: Marques Gartrell
Chief Strategy Officer:Laura Rowan
Head of Accounts: Casey Jennings
Creative Director: Brad Phifer
Creative Director: Nik Reed
Art Director: Randy Diaz
Copywriter: Borja Eizmendi
Art Director: Lindsey Evans
Copywriter: Joe Wint
Art Director: Houston Trent
Copywriter:David Zheng
Designer: Nel Sparkman
Designer: Isobel Connelly
Head of Production: Nick Setounski
Executive Producer: Sofia Handler
Producer: Erica Brugman
Artist: Caitlin Dawson
Artist: Jasmine Sarbaz
Creative Services Director: Chris Whalley
Creative Services Director: Leigh Ann Dykes
Creative Services Director: David Niblick
Creative Services Director: Patrick Starke
Account Director: Caitlyn Kayser
Account Manager: Greg Hascoe
Account Executive: Caroline Kaynor
Project Manager: Sara Stember
Project Manager: Emma Herrington
Business: Affairs ManagerBianca Lauria
Business: Affairs ManagerMolly Strasser
Business: Affairs ManagerKaren Roche
Traffic: Sonia Bisono
Traffic: Jackie Crane
Strategy: DirectorZack Green
Strategy: DirectorBriana Patrick
Strategist: Katie Gans
Design System
Brooklyn, NY
March 2026
Pittsburgh is hosting the NFL Draft through April 26. And Heinz is noting that tradition by turning the 57 Draft into a brand promotion blanketing the city.
The citywide takeover spans more than 150 billboards from Pittsburgh International Airport spots near Acrisure Stadium, capped by a barge presence where Pittsburgh’s three rivers — the Ohio, Allegheny and Monongahela — meet.
AdvertisingAgency: Wieden+Kennedy NY
NY Chief Creative Officer: Marques Gartrell
Chief Strategy Officer:Laura Rowan
Head of Accounts: Casey Jennings
Creative Director: Brad Phifer
Creative Director: Nik Reed
Art Director: Randy Diaz
Copywriter: Borja Eizmendi
Art Director: Lindsey Evans
Copywriter: Joe Wint
Art Director: Houston Trent
Copywriter:David Zheng
Designer: Nel Sparkman
Designer: Isobel Connelly
Head of Production: Nick Setounski
Executive Producer: Sofia Handler
Producer: Erica Brugman
Artist: Caitlin Dawson
Artist: Jasmine Sarbaz
Creative Services Director: Chris Whalley
Creative Services Director: Leigh Ann Dykes
Creative Services Director: David Niblick
Creative Services Director: Patrick Starke
Account Director: Caitlyn Kayser
Account Manager: Greg Hascoe
Account Executive: Caroline Kaynor
Project Manager: Sara Stember
Project Manager: Emma Herrington
Business: Affairs ManagerBianca Lauria
Business: Affairs ManagerMolly Strasser
Business: Affairs ManagerKaren Roche
Traffic: Sonia Bisono
Traffic: Jackie Crane
Strategy: DirectorZack Green
Strategy: DirectorBriana Patrick
Strategist: Katie Gans
